Description

• Ad Legality
• Disability around Ad
• How to detect Ad blocker
• Ad Tools

Glossary

Advertisers: Those who want to market their ad through web ads.

Publishers: Those who have ad units on their website.

DSP (Demand-Side Platform):

• Used by advertisers and agencies to buy ad space across multiple publisher websites and apps.
• Allows advertisers to target specific audiences and manage their ad campaigns.
• Facilitates programmatic buying of ad inventory from various SSPs and ad exchanges.

SSP (Supply-Side Platform):

• Used by publishers to sell their ad inventory to multiple DSPs and ad exchanges.
• Helps publishers maximize revenue by connecting them with multiple advertisers.
• Manages and distributes ad inventory to different DSPs and ad exchanges.

Ads Limitations

Legality about online ads mainly focus on the advertisers, not them who own the ad units.

Although if publishers don’t want any particular ads on their website, they can block ads on their website. https://support.google.com/adsense/answer/180609?hl=en&visit_id=638829679613335992-3246714110&ref_topic=11277793&rd=1

Legality or better called limitations on owning an ad unit will be types of the ad units. There are 5 common type of ad unit,

1. Display: This is the best option for this project. Display type ads are responsive to fit the page layout and devices$^*$. https://support.google.com/adsense/answer/9183549?hl=en&visit_id=638829679613335992-3246714110&ref_topic=9183242&rd=1
2. In-feed: Ad will appear in between text
3. In-article: Ad will appear anywhere is the most optimized location on the website
4. Multiple ads: A collage of ads
5. Search engine: Search bar with Google results.

$^*$Responsive or size optimize ad only works on mobile-optimized sites. https://support.google.com/adsense/answer/9139818?hl=en&ref_topic=9183242&sjid=3568964044568506383-NC

https://support.google.com/adsense/answer/9183362?hl=en&ref_topic=9183242&sjid=10244893464007105918-NC

Ad Tools

There are 2 different publisher service. Regular ad service offers image, link, or products ad. Video Ad Serving Template (VAST) offer video ad for the publisher.

Regular Ad Service

1. Adsterra (2nd)$^*$

POSITIVE

• Provide full screen pop-under and 45-80% of page ads. Only for images and text.
• Good amount of information without contacting the service provider.
• Exclusive and clean ad feed.

NEGATIVE

• Limited advertisers. Adsterra only able to sell our ad unit to their advertisers partner. (15K+ partners)
• Don’t accept website with extremely limited audiences or viewership.

https://adsterra.com/publishers/

https://help-publishers.adsterra.com/en/

1. Google Adsense (3rd)$^*$

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Disclaimer: Before 2022, Google support Adsense for Video (AFV) until they put its program in maintenance mode. Meaning existing user could still use AFV but they’re not accepting any new users.

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POSITIVE

• The most common way to put ads on website.
• Automated ad, no SSP.
• Display ad unit which responsive to the page layout is available.

NEGATIVE

• We need to manually block ad that’s not suitable for our audience.

https://support.google.com/adsense/answer/7037624?hl=en

1. Ezoic (4th)$^*$

POSITIVE

• Client portfolio of independent websites.

NEGATIVE

• Offers video service but the video comes from Ezoic’s own social media platform, Humix.
• No information about advertisers list.

https://www.ezoic.com/

1. BuySellAds (1st)$^*$

POSITIVE

• Advertisers client list fit our web audience and vision. For example Codepan and Daily.dev.
• Potential brand sponsorships.

NEGATIVE

• Need a running website with users and pageviews data.
• No information on SSP/ Automated service.

https://www.buysellads.com/publishers

$^*$Best for this project

Revenuecat is not providing ad publishing service. More suitable for paywall, billing service, A/B testing, and subs.